Bridging Sustainability and Innovation: Insights from My Recent Interview

I recently had the opportunity to engage in an insightful discussion that went far beyond the expected timeframe, a testament to the richness of the topics covered. The conversation revolved around my experience in EU-funded projects, the growing influence of corporate ESG compliance, and the challenges that both European and Latin American companies face in adapting to evolving sustainability regulations. It was an enriching exchange that highlighted key trends and obstacles in the fields of environmental policy, circular economy, and sustainable construction.

Jorge BARONA

2/19/20252 min read

1. My Journey in EU-Funded Projects

Over the years, I have participated in multiple EU-funded initiatives under FP7, Horizon 2020, and Horizon Europe, focusing on sustainability, regulatory compliance, and economic feasibility. These projects, such as Remadyl, Moebios, Ellipse, and Circle, aim to develop innovative solutions that support environmental and economic transformation. The Horizon Europe framework, in particular, continues to push boundaries by funding research and technological advancements that contribute to the EU Green Deal objectives.

2. Corporate ESG Compliance and the Impact of EU Regulations

One of the major topics of discussion was the increasing role of regulations such as the Corporate Sustainability Due Diligence Directive (CSDDD) and the Nature Restoration Law. These policies demand stricter environmental and human rights due diligence from companies operating within the EU and globally. While these frameworks help drive sustainability, they also create significant compliance challenges for businesses, particularly small and medium-sized enterprises (SMEs) outside of Europe. Latin American companies, for example, often struggle with the financial and human resource constraints necessary to meet these requirements.

3. Project Spotlights: Remadyl, Moebios, Ellipse, and Circle

Each of these projects represents a different aspect of sustainability and circular economy:

  • Remadyl focuses on removing hazardous substances from PVC and promoting recycling.

  • Moebios is dedicated to developing bio-based materials and promoting sustainable alternatives to conventional plastics.

  • Ellipse explores innovative packaging solutions aligned with circular economy principles.

  • Circle aims to enhance material recovery and efficiency in various industrial sectors.

These projects highlight how EU funding fosters innovation while aligning industries with the European Green Deal’s sustainability objectives.

4. Construction and Resource Extraction: Balancing Development and Environmental Impact

The construction sector plays a crucial role in both economic growth and environmental sustainability. A significant challenge is mitigating the impact of raw material extraction (e.g., cement, sand, and timber) on biodiversity and ecosystems. The Nature Restoration Law sets ambitious targets for restoring degraded land, which means the construction industry must adopt more sustainable practices. In Latin America, where resource extraction is a major economic driver, balancing economic benefits with environmental responsibility remains a pressing issue.

5. Challenges for Local Companies in EU and Nationally Funded Projects

Participating in EU-funded projects offers numerous benefits, including financial support, knowledge exchange, and access to cutting-edge research. However, non-EU companies, particularly SMEs, face several challenges:

  • Regulatory complexity: Understanding and complying with EU legal frameworks can be daunting.

  • Financial limitations: Implementing the required sustainability measures often requires significant investment.

  • Technical expertise: Many companies lack the in-house capabilities to navigate environmental and social governance (ESG) requirements effectively.

To bridge this gap, stronger collaboration between international organizations, governmental institutions, and businesses is necessary.

6. Sustainability and Circular Economy in Construction

A key takeaway from the interview was the urgent need for construction projects to embrace circular economy principles. This includes using recycled materials, reducing waste, and integrating nature-based solutions into urban planning. The EU’s funding programs and regulatory frameworks provide a roadmap for achieving these goals, but adaptability is crucial, particularly in regions where sustainability regulations are still evolving.

Conclusion

The interview reinforced the importance of global collaboration in achieving sustainability targets. While the EU has taken a leading role in setting ambitious regulatory frameworks, companies and institutions worldwide must adapt to stay competitive. By fostering innovation, improving regulatory support, and promoting sustainable business practices, we can bridge the gap between policy and real-world application.

I look forward to continuing this conversation and engaging with professionals who share a commitment to sustainability and innovation. What are your thoughts on these challenges? Feel free to share your perspectives!

"The content of this blog reflects my professional insights and is intended for informational purposes only. It does not constitute legal advice for any specific case or situation. For tailored legal guidance, please feel free to consult me directly."